biopro is a fundraising company aimed to get funds for cancer research. Through its two strategic approaches, biopro will obtain funds from Corporative Social Responsibility departments and from citizens willing to participate in social causes using micro-donations. biopro final clients, Cancer Research Institutes, will obtain funds for their research activities and increase their visibility. On the other hand, Corporations and individuals will fulfill their willing of participate in social causes and be aware of a major health challenge